Howl Supply Co. Brand Design

To keep my design skills sharp, I gave myself a creative challenge: ask AI to generate 5 fictional companies, complete with a small brand brief and then bring each one to life through visual identity design.

First up: Howl Supply Co.
A sporty outdoor gear & apparel brand with a raw, adventurous spirit.
The AI-generated brief:
• Brand Voice: Sustainable, adventurous, raw, minimal
• Personality: Sporty, Nature, wolfpack energy
• Tone: Bold, grounded but modern
• Design Challenge: Use earthy tones, sporty elements, and a minimal yet strong logo. Keep typography clean and unfussy.

What I created:
Custom logo + icon.
Found a soft color palette to fit the personality.
Mockups to visualize the brand in action.